in recent years, the CCTV Spring Festival Gala, is always a hot topic in cultural focus. However, the 2010 Spring Festival evening show, unlike in previous years, as usual, the fiery street gossip just concentrate on the key -- Spring Festival Gala TV content. Because of Zhao Benshan's frequent a network name in the sketch, Louis Liu magic to mention a beverage brand, the impact to the hundreds of millions of viewers are not used directly in the Spring Festival evening show in the table the dinner on New Year's Eve advertising implantable audience appetite, coupled with the Internet and media relay amplifier, the Spring Festival evening show ads attention and discussion even more than the evaluation of the program content.
so, is Product placement problem, it interferes with the audience of TV watching on TV? In fact, Product placement is a trend of development of world media and advertising industry, and its reason, besides the innovative forms of advertising, is also in order to alleviate hard advertising on the audience's interference. Hard advertising directly interrupt program,シャネル 財布 http://www.impactglasswall.com/images/chanel-baggu-outlet-35005.html, interrupted viewers; and Product placement into the program, continue to look at the program in to protect the audience at the same time, to complete the enterprise brand and product promotion, make TV win benefit, is to win. So, Product placement itself does not have what wrong. To some extent, even should >
in the public voice tone, criticized the dominant. Is concerned with the placement and style, also with the CCTV Gala of the two + with some exclusive special factors. However, if we take on New Year's Eve encounter surprised and angry a calm, calm to look at this incident, and look for the reasons, the final conclusion maybe just an opposition or support.
first let's see, this thing out where the problem in the end? Is the TV should not broadcast advertising? It should be said that is not. In China current TV system, advertising is the basic economic foundation CCTV and all TV stations across the country for the survival and development of the.. I said, China is the world's television channel (referring to the basic free open to receive TV channels), the largest TV broadcast in most countries, Chinese TV audience is basically not pay to see TV channels, most TV audiences. And China viewers can not pay (or just pay the network access fees without paying for content) and see so many TV channels and TV content,ルイヴィトン アウトレット http://www.penangplace.com/_vti_log/Louis-Vuitton-outlet-5010.html, mainly because of the support of the advertisement. While CCTV, channel number, and took a lot of political propaganda, public service, the popularization of culture, national image communication and other non market functions, such as CCTV-4, CCTV-9 and other foreign language channel, even including the educational channel, agriculture channel, children channel, opera channel, lack of adequate operating space channel, are in fact the need for other channels and programs advertising revenue to support. So advertising revenue is not only Chinese television's economic lifeline, but also the premise Chinese audience free watch TV, get high quality TV shows for free and therefore, television advertising, television advertising dependent survival and development, the audience for advertising to obtain free basic watch TV selected television opportunities, is the present situation of China TV industry.
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