in spite of Asia Pacific area especially Chinese market still is the priority among priorities luxury layout, but the analysis thinks, economic growth slowed down Chinese trend and slow luxury consumption also has certain connection. States Securities analyst Li Yun think, Prada early 2012 plans to open 10 to 12 stores in the China market, but one quarter of fiscal year 2012 store growth in the Asia Pacific region is zero, that store expansion pace behind schedule, which is associated with the precautionary measures to the fourth quarter of last year the luxury brand worrying macroeconomic slowdown and take. The global store linkage essential Roland Begg management consulting recently released "Chinese luxury consumer market survey report" said that, from 2010 to 2015, the new luxury consumer market capacity Chinese contribution will account for the global luxury goods market capacity of the new 40%. However, to really make Chinese luxury consumers willing to to the store to the consumer, still have much work to do. The government of the Hongkong Special Administrative Region Investment Promotion Agency Administrator Jia Peinian points out,セリーヌ バッグ http://www.najaboxers.com/images/celine-nihon-outlet-234.html, and unlike before, the Asia Pacific market for luxury goods has become more complicated and more and more competitive, which requires sales more localization. For example, the luxury consumption in Hongkong mainly due to foreign tourists, time is pressing, compared Hongkong market luxury stores around the world, has the obvious characteristics of large-scale luxury brand flagship store, the accumulation of, this point and the mainland market, luxury layout have obviously different. A research report from McKinsey to also think, with the China luxury culture of mature, more and more consumers will reduce the consumption of luxury goods brand concentration degree, extend to the more high-end custom consumption and more niche second-line luxury brand, which requires emphasis, the realization of "localization" in the channel and concept, foster loyal client group. Roland Begg pointed out, it should look for the brand communication "messenger" locking ", namely active information seekers", to carry out targeted marketing, let them take the lead in the love and recognition of brand, and guide the brand consumption in their social circle. Roland Begg also suggested that the implementation of the global store linkage, on Chinese luxury consumers bought occurred outside reality, positioning on the inside and outside of the stores are difference, and the choice of products, service process even store assessment more fine management. Luxury brand in the first quarter sales data in the Asia Pacific region (mainly in China) less than the same period last year more than 50% Ba Pauley Prada China market share than its 12 month high drop 25% Louis Weedon sales growth of less than 10%, much lower than in the United States, Japan and other two digit growth
network sales challenge store
in addition to the above all, it seems that in the industry, has become the Chinese luxury sales "blowout" main force of the two or three line of the city's flagship store,激安通販 http://www.stpatrickstipton.org/images/layout6/gekiyasu-tenpo-outlet-112.html, along with the brand distribution intensive, compared to the radiation range of each store and ability suction gold is afraid very difficult and has just entered the area situation. A research report from McKinsey and other multi agency show that over the past few years, there have been more than first-line cities trend line two or three City luxury development speed, guest
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